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Benefits of a Solid Social Media Plan

Whether you like it or not, today’s world is driven by social media—which means that use of social media by businesses is no longer an option, it’s a necessity. Luckily, however, social media as a whole is an easy and unparalleled marketing method for quickly and effectively reaching consumers.

Is your small business taking advantage of all the benefits of a solid social media marketing plan? If you haven’t yet committed to making it part of your overall business strategy, it’s time to reconsider.

Key Benefits of Social Media

Brand Awareness and Loyalty. Social media platforms allow you to get your brand in front of your intended audience easily and repeatedly, even when they aren’t thinking about your brand. The best social media marketing strategies create conversations about your brand or products and routinely engage directly with Internet users. Consumers follow and engage with brands/companies they like—and studies have shown that if they follow you online, they are more likely to choose you over the competition.

Easy Tip. Actively engage with your audience by soliciting feedback about your product/services, ask open-ended questions, offer promotional codes as appropriate, or give away small items with your logo.

Increase Traffic and Search Engine Ranking. One of the primary benefits of social media is increased traffic to your website. Effective use of the multiple social media platforms adds various paths that lead back to your website, which is vital to increasing your customer base and increasing your online presence. You can direct referral traffic directly to your site through your online posts and increase your standing in the SEO rankings the more often your content is shared, retweeted, and discussed.

Easy Tip: Include shortened links within your posts and profiles to save space and streamline your message. Schedule your posts in a balanced way so that you don’t inundate your customers with content but often enough that you stay relevant.

Other benefits include exceptional and immediate customer service, targeted ads with real-time results for very little to no cost apart from labor, unrivaled access to customers and what they want, access to your competition, ability to geotarget content, among many others.

If you’re ready to take your social media marketing to the next level or would like to discuss adding social media support to your current marketing plan, our experts at Growth Squad will help you find the right path for your business.

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