Squad Talk

15 Ideas to Freshen Up Your Marketing Plan This Spring

Spring, which is just around the corner, is a time of rejuvenation, whether it be our homes, our personal style, or ourselves. Luckily for small business owners, this generally entails shopping (for everything from cleaning supplies to outdoor landscaping and everything in between such as home décor, clothing, and personal services like hair styling and massages).

This means that now is the perfect time to add to or upgrade your current marketing plan to take advantage of increased consumer spending. In addition to online marketing, blog posts, and social media, here are so many ways for small businesses to market and promote themselves throughout the community.

Below are 15 ideas to get you started on brainstorming fresh marketing ideas for spring.

  1. 1. Create or update your current brochure.
  2. 2. Register for a conference that is relevant to your business. Are you a graphic designer, consider a larger conference for writers who are constantly in need of book covers, etc. The opportunities are limitless—figure out who your customer is and where you might find them. Then show up.
  3. 3. Join the local chamber of commerce if you haven’t already done so.
  4. 4. Send free samples and special deals to previous customers that you haven’t seen in a while. Get them excited to come back to you.
  5. 5. Create a Groupon for a specific product or service.
  6. 6. Upload a video to YouTube or record a podcast. Do you have a unique product? Is your product built in-house? Show it off. People love watching how-to videos and listening to podcasts. Become the expert in your specific market.
  7. 7. Start a monthly (or quarterly) email newsletter if you don’t already have one.
  8. 8. Create a contest of some sort, with the winner receiving free product/service.
  9. 9. Create a Customer of the Month program and include their referral on your website.
  10. 10. Sponsor a local sport team.
  11. 11. Donate product/services to a local fundraiser.
  12. 12. Rewrite your product or sales material. Fresh material generates fresh sales.
  13. 13. Get started on planning your next holiday promotion. Easter and Memorial Day are just two that are approaching quickly.
  14. 14. If you have a brick-and-mortar location, set up a sidewalk sign or have a sidewalk sale now that the weather is cooperating.
  15. 15. Put stickers or magnets on your car for mobile advertising.

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